Certified Healthcare marketing Professional CHMP

The healthcare industry has shifted from volume-based care to value-based care: More than ever, healthcare organizations have to prioritize patient engagement and health outcomes. Patients have become more involved with their own health. Providers must adjust how they engage their target audience to remain relevant and ensure success — in short: They must adapt and lead in a patient-centric approach.  The Certificate in Healthcare Marketing was designed to equip healthcare professionals with key marketing concepts, tools, and case studies so they can transform patient interactions into positive customer experiences. the courses are specifically developed for medical marketing and healthcare marketing, which is unlike marketing in any other field, as the strategies are impacting consumers’ health.

CHMP was designed to equip healthcare professionals with key marketing concepts, tools, and case studies so they can transform patient interactions into positive customer experiences. the courses are specifically developed for medical marketing and healthcare marketing, which is unlike marketing in any other field, as the strategies are impacting consumers’ health.

Program Outline 

CHMP provides industry professionals with the skills to move their organization toward a new healthcare paradigm with a customer-centric approach. It will advance students’ intellectual and professional skills in key marketing areas such as marketing strategies and insights, segmentation and targeting, brand development, customer loyalty, and marketing mix strategy.

CHMP covers the following topics in the context of healthcare marketing and medical marketing:

1: Introduction to Healthcare Marketing 

2: Marketing Insights 

3: Customer Assessment 

4: Marketing Segmentation and Targeting 

5: Brand Development 

6: Creating Value — Product, Service, and Pricing Strategy 

7: Delivering Customer Value Through Distribution 

8: Communicating Value-Promotional Strategy and Customer Loyalty 

9: Monitoring the Plan

Upon completion CHMP course, graduates will be able to:  

- Assess the effectiveness of a healthcare marketing plan .

- Interpret and present relevant data (quantitative and qualitative) to support marketing recommendations and decisions.

- Create viable, executable marketing strategies and tactics for a healthcare organization.

Who should study CHMP?

CHMP is designed for various professionals wanting to learn more about a patient-centric healthcare organization and apply new innovative marketing approaches. Specifically, it can benefit:  

- Marketing professionals and recent graduates new to healthcare .

- Healthcare professionals new to marketing .

- Healthcare marketing professionals wanting to connect with peers .

- Leadership and business developers looking to learn new marketing strategies.